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Out and About 24 May

Mark Banham — Thu, 24 May 2012 14:34:00 GMT

This week, Out and About goes on a Raid with DCM, visits the Freesat awards, and bumps into virtually all of the media community at The Lighthouse Company founder Kathleen Saxton's birthday party at Kettner's.

Out and About 26 April

Mark Banham — Thu, 26 Apr 2012 16:25:00 GMT

This week, Out and About attends the 18th birthday party for Attitude magazine, uncovers some new 'Avengers Assemble' premiere pics, meets the best of out-of-home talent at the Clear Channel Outdoor Planning Awards and drops in on the IPA TouchPoints 4 presentation.

Media Bitch's Diary 26 April

Media Bitch — Thu, 26 Apr 2012 14:41:00 GMT

This week, Bitch gets patriotic on St George's Day with OMD, wonders why a Disney bigwig dodged his own premiere, and discovers the truth about media planning from an informative site.

Universal Pictures and Aurasma launch new augmented reality app

Kate Lloyd — Mon, 23 Apr 2012 15:11:00 GMT

Film studio Universal Pictures UK is launching a free app with augmented reality platform Aurasma that will bring 'King Kong' to life in Trafalgar Square.

Out and About: Avengers Assemble European premiere

Mark Banham — Fri, 20 Apr 2012 12:07:00 GMT

This week, Out and About attends the European premiere of 'Avengers Assemble' with Disneymedia+ spots Scarlett Johansson and Robert Downey Jr. and discovers the business of product placement.

Out and About 30 March

Mark Banham — Fri, 30 Mar 2012 12:07:00 GMT

This week Out and About pops in on the Channel 5 programming event, goes Best of British with DCM, dresses up with Bauer and drops in on the secret Labrinth gig at Aegis.

Trend report: Corporate barter

Mark Banham — Wed, 14 Mar 2012 16:08:00 GMT

With several high-profile media bosses moving into the emerging corporate barter sector, Mark Banham asks if media is accepting the practice into the mainstream.

My Media Week: Mungo Knott

Hayley Pinkerfield — Wed, 07 Mar 2012 14:00:00 GMT

This week, Mungo Knott, insight director at Primesight, tries to convince all he meets about the relevance of F1 racing (with mixed results), consults on the digital ad presence at client Vue Cinemas, and goes to Lindy Hop lessons.

IGN partners with Pearl & Dean for Mass Effect 3 campaign

Daniel Farey-Jones — Tue, 21 Feb 2012 11:44:00 GMT

Online gaming publisher IGN Entertainment and cinema sales house Pearl & Dean have tied up on a promotion for pre-orders for 'Mass Effect 3', the forthcoming game from Electronic Arts.

DCM hires Joe Evea as business development director

Nick Batten — Mon, 20 Feb 2012 10:20:00 GMT

Cinema sales house DCM has bolstered its sales and marketing team with the appointment of Joe Evea to the newly created role of business development director.

My Media World: Simon Rees

Staff — Wed, 15 Feb 2012 15:00:00 GMT

Simon Rees, managing director of DCM used to play hockey for Wales, would love to do battle with the great outdoors in extreme conditions and would make cinema the top of any brand campaign.

Sport magazine to hand out 'light sabres' for Star Wars promotion

Maisie McCabe — Thu, 09 Feb 2012 11:40:00 GMT

20th Century Fox's promotion of 'Star Wars Episode 1: The Phantom Menace' in 3D will include a partnership with Sport magazine, featuring mock light sabres being handed out on the streets of London.