Cinema
Purton shapes integrated future for Government advertising
Corinne Purton, director of channel integration at the COI, tells Harriet Dennys why M4C won the COI's prized £250m media business and how the Government's media department is restructuring into six themed teams
Cinema News
VW targets cinema goers with Dudeism Independent Thinking ad
LONDON - German car manufacturer VW advertised against James Cameron's 3D blockbuster...
Pearl & Dean donates cinema slots for child abduction campaign
VIDEO - Cinema ad sales house Pearl & Dean has donated space...
3D drives revenue for Avatar smash
LONDON - Digital Cinema Media (DCM) is ramping up its commitment to...
Disney to retire after 20 years at News Corp
LONDON - Anthea Disney, News Corporation's executive vice-president for content, is to...
Comcast and NBC Universal launch joint media venture
LONDON - NBC Universal and US cable TV giant Comcast are combining...
Cinema Features, Analysis & Comment
Could consolidated buying raise costs for the COI?
Could the COI's newly consolidated media buying raise costs as the Government...
Young people - Separating media fact from fiction
As 15-year-old Matthew Robson's report on children's media habits showed, traditional rules...
Young people - Introduction
Disney and Media Week present the main challenges for brands hoping to...
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