Mindshare retains global Lufthansa media business

Mindshare has retained its long-standing international client Lufthansa after a global review believed to have involved Aegis Media's Carat and IPG's Mediabrands.

Lufthansa: keeps its media account with Mindshare
Lufthansa: keeps its media account with Mindshare

Mindshare has handled the media planning and buying business for the German airline for the past 13 years, and successfully retained the business in periodic reviews.

The WPP network last defended the media account, which covers 40 markets, in 2010.

Mindshare runs the account from its Frankfurt office. The agency’s managing director, Andreas Schmitt, leads the Lufthansa account team.

The business has billings of around £2.2 million in the UK, according to Nielsen, but the majority of spend is focused on other European markets, as well as the US and Asia-Pacific.

The Lufthansa Group increased its revenue by 4.9 per cent to €30.1bn (£25.2bn) in 2012, but operating profit fell by 36 per cent, blamed on hikes in fuel prices.

Under the leadership of Dr Christoph Franz, chairman and chief executive, the group now operates to four key strategic goals: to increase company value; to expand the leading market position of its airlines and service companies by actively shaping the aviation industry; to continually improve customer satisfaction with product and service quality, technology and safety, and to run an economically and ecologically sustainable business.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.

Share
UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.

Share
Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

Share

Get news by email