Discovery Networks calls review of UK media account

LONDON - Discovery Networks is reviewing its UK media planning and buying account through the AAR.

Discovery Networks: calls UK media review
Discovery Networks: calls UK media review

An initial RFI was sent out to agencies last week ahead of meetings being scheduled. The Aegis-owned Vizeum is the incumbent on the account.

The business comprises Discovery Networks' 13 pay-TV channels, which include the Discovery Channel, Animal Planet and Discovery Channel HD.

Vizeum picked up the business in March 2008 after a pitch. The previous incumbent was Starcom, which did not repitch at the time.

Discovery launched a new channel in September called Quest. The broadcaster delayed the launch, which had been proposed for May last year, because of what it termed "commercial reasons".

The new channel, which has the strapline "At the heart of the action", is aimed at older men, and schedules programming including reruns of US TV shows such as 'Mission: Impossible' and 'TJ Hooker'.

Quest was the first of the Discovery channels to be broadcast on Freeview, the digital and terrestrial TV service. It is also available on Sky.

As part of the launch campaign, the channel sponsored the Freeview website, with the homepage featuring a variety of ads aimed at giving visitors a taste of the factual, documentary and entertainment series lined up on the channel.

The Discovery HD channel will be broadcast on Virgin Media Television from this spring.

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

The extended version of the spot takes the top position in a chart filled with Super Bowl ads.

Share
Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph

Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph

Ashley Highfield, the chief executive of Johnston Press, has hailed the acquisition of i as an opportunity to gain significant national advertising scale and win "some of the pounds from The Times and the Telegraph".

Share
ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

The advertising boss of ESI Media has claimed The Independent can thrive as a strong digital-only brand because of its journalism and that other publishers will be looking to follow suit by shutting their print editions.

Share

Get news by email