Arena Media wins Estrella Damm account

Wells & Young's has appointed Arena Media to handle UK planning and buying for Spanish lager brand Estrella Damm, after a pitch.

Estrella Damm: Arena Media appointed to lager brand's UK media business
Estrella Damm: Arena Media appointed to lager brand's UK media business

Target Media was the incumbent on the account.

The brand ran a cinema ad last summer, which was later banned by the Advertising Standards Authority on the grounds that it could encourage drinking and swimming.

Chris Lewis, marketing director at Wells and Young's, said: "Estrella Damm has real momentum, with a growing presence and reputation in the UK.

"Arena Media have already worked with the brand in Barcelona, so the team can provide great insight and experience to the UK market."

Pedro Avery, chief investment officer at Arena Media, said: "Our consumer and behavioural insights into the motivations of their target market gave Wells and Young's the confidence that we were the right partner to drive future sales."

Arena's other clients include Eurostar, Dominos Pizza, Hewlett Packard and mobile network 3.


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

WPP confirms search has begun for Sorrell's successor

WPP confirms search has begun for Sorrell's successor

WPP has begun to look at external candidates to replace Sir Martin Sorrell as the chief executive of WPP, the company confirmed today.

Share
VR is dead, long live VR

VR is dead, long live VR

VR has huge potential but it's time to admit that we don't actually know what to do with it, writes Dino Burbidge, director of technology and innovation, WCRS.

Share
The quirky, wonderful and eye-widening world of C2
[Sponsored feature]

The quirky, wonderful and eye-widening world of C2

Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind...

Share

Get news by email