Yahoo! secures exclusive Premier League online rights

LONDON - Yahoo! has secured exclusive UK online highlights for the English Premier League for the next three seasons.

Premier League: Yahoo signs exclusive highlights deal
Premier League: Yahoo signs exclusive highlights deal

The deal will put five-minute highlight packages of every match on Yahoo.co.uk.

Highlights will be available from midnight on Sunday after weekend matches and at midnight the same day for midweek fixtures.

Yahoo! will also own the rights in the UK to syndicate all or part of the Premier League highlights content to third parties, allowing Yahoo! to put together advertising packages for major brands.

There have been two previous three-year deals agreed for online rights. BSkyB secured the first, running from the 2004/5 season, and Virgin Media has the current deal.
 
Richard Scudamore, chief executive of the Premier League, said: "The way fans access Barclays Premier League action is growing ever more diverse and sophisticated. The online highlights package is an important medium for supporters of all our clubs to be able to follow match action."
 
Yahoo! has a great reputation and presence in new media and we are pleased to welcome them as a Premier League rights holder. I am sure they will do a fantastic job in reaching the widest possible online audience over the next three seasons.

The Premier League recently awarded ESPN exclusive mobile rights for the next three seasons.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

AOL UK launches campaign to consolidate offering

AOL UK launches campaign to consolidate offering

AOL UK has launched a digital and outdoor campaign today, in a bid to bring together its various offerings.

Share
Omnicom finance chief Weisenburger steps down after 16 years

Omnicom finance chief Weisenburger steps down after 16 years

Omnicom Group's executive vice-president and chief financial officer, Randall Weisenburger, has stepped down after 16 years to return to private equity.

Share
Instagram partners with Omnicom to launch ad service in the UK

Instagram partners with Omnicom to launch ad service in the UK

Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group.

Share

Get news by email