Yahoo! secures exclusive Premier League online rights

LONDON - Yahoo! has secured exclusive UK online highlights for the English Premier League for the next three seasons.

Premier League: Yahoo signs exclusive highlights deal
Premier League: Yahoo signs exclusive highlights deal

The deal will put five-minute highlight packages of every match on Yahoo.co.uk.

Highlights will be available from midnight on Sunday after weekend matches and at midnight the same day for midweek fixtures.

Yahoo! will also own the rights in the UK to syndicate all or part of the Premier League highlights content to third parties, allowing Yahoo! to put together advertising packages for major brands.

There have been two previous three-year deals agreed for online rights. BSkyB secured the first, running from the 2004/5 season, and Virgin Media has the current deal.
 
Richard Scudamore, chief executive of the Premier League, said: "The way fans access Barclays Premier League action is growing ever more diverse and sophisticated. The online highlights package is an important medium for supporters of all our clubs to be able to follow match action."
 
Yahoo! has a great reputation and presence in new media and we are pleased to welcome them as a Premier League rights holder. I am sure they will do a fantastic job in reaching the widest possible online audience over the next three seasons.

The Premier League recently awarded ESPN exclusive mobile rights for the next three seasons.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

AOL's Graham Moysey on why we need to invest in people to evolve

AOL's Graham Moysey on why we need to invest in people to evolve

At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching".

Share
Thriving digital listening opens up new opportunities

Thriving digital listening opens up new opportunities

As this week's Rajar figures highlight digital listening hours are at an all-time high, up 6.4% (yoy), Simon Kilby, head of marketplace at Bauer Media, points to new commercial opportunities.

Share
Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror is considering an appeal after a High Court judge ordered the publisher to pay "very substantial" damages to celebrities Sadie Frost, Paul Gascoigne and others for phone-hacking.

Share

Get news by email