Bauer Media unveils 38 new online radio players

LONDON - Bauer Media has rolled out 38 new online radio media players across its national network, which will allow users to buy tracks from the playlists of radio stations such as Kiss.

Bauer Media: rolling out 38 new online radio media players
Bauer Media: rolling out 38 new online radio media players

The new players are part of a major upgrade to Bauer Media's existing online streaming service and include the national Kiss, Magic and Kerrang! brands as well as regional stations in the Big City Network.

In addition to offering users a better audio experience through improved streaming quality, the player is easier to use and allows consumers to buy and share the music being played by Bauer Media radio stations.

The standard platform across 38 stations will allow brands to advertise across the national network, as well as being able to target individual stations with both complete skin ads and directional ads.

Bruce Mitchell, head of digital for Bauer Radio London, said: "The new player is a great step forward for Bauer Media's radio brands online. It provides an easy-to-use interface and, at the same time, offers music purchase right from within the player."

Users listening to Bauer Media radio stations through the new player will be able to click on affiliate links on the interface to buy a track currently being played by a station, through either iTunes or Amazon, or share the track through social network Facebook. Bauer Media will generate income through the affiliate links.

Ric Blaxill, head of music at Bauer Media's Big City Network, said: "We play over 10,000 songs a day across the Bauer Radio Network so offering music sales directly from our player is a great opportunity to both support the music industry and bring listeners closer to our playlist."

As the players are large format, they are able to serve both editorial video content and video ads, which Mitchell said Bauer Media is looking to develop.

Bauer Media is also involved in the UK Radioplayer project, an industry joint initiative to produce a single online player for all licensed radio stations in the UK.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email