TalkSport launches iPhone app

LONDON - UTV, owner of national radio station TalkSport and the channel three broadcaster in Northern Ireland, is launching iPhone apps across its 14 radio stations in the run up to the World Cup.

Talk Sport presenters Alan Brazil and Ronnie Irani
Talk Sport presenters Alan Brazil and Ronnie Irani

An agreement with audio content provider UBC Media Group will also see the formation of a new iPhone advertising network which UBC will operate.

UBC's advertising network will launch in April with the TalkSport app in the build up to the World Cup, while other UTV stations will follow over the following weeks.

Unique Interactive (UI), UBC's software division, will develop and supply the apps for free in return for UTV using UBC's internet advertising business Lynx Content to sell advertising within the apps. The agreement will be part of a revenue-sharing deal between UBC and UTV.

The apps will allow users to listen to their radio station wherever they have wifi or a mobile signal and provide a wide range of additional features, such as instant programme reminders, listen again and social network interaction.

UBC chief executive Simon Cole said: "This is the start of what should become an important source of revenue for UBC.

"The iPhone is creating an important listening platform for radio and a viable platform for mobile advertising. Last week's announcement by Apple that it intends to get into the sale of advertising on iPhone apps itself later this year will add momentum to what is a fast developing market."

Last month UTV revealed revenue and profits had fallen during 2009 but it saw an improvement in the first four months of 2010. The company's financial results revealed the UTV group made pre-tax profits of £18.1m during 2009, down 12.6% from 2008, and revenue across the group was £112.1m, down 6.3% from 2008.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email