Ebiquity to acquire Xtreme Information Services

LONDON - Ebiquity is to acquire Xtreme Information Services, giving it further global reach in the media analytics and advertising intelligence market.

Nick Manning: chief operating officer of Ebiquity
Nick Manning: chief operating officer of Ebiquity

Xtreme Information Services Ltd captures and archives ads and works with more than 65 of the top 100 global brands, and every major agency network worldwide.

The Xtreme Information deal will allow Ebiquity to add international advertising monitoring capabilities to the UK capability it already has in its Billetts Media Monitoring service.

Billets has offices in 11 countries as well as ties to a wider global network, while Xtreme has operations in Newcastle, Paris, Hamburg, Sydney and Chicago.

At the same time, Ebiquity will take full control of Thomson Media Control in Germany, of which it already owns 50%.

Nick Manning, chief operating officer of Ebiquity, said: "We are delighted at the prospect of joining forces with Xtreme to offer clients a better and broader service. Our two businesses complement each other perfectly, and the combined pool of data, expertise and talent will position us well to meet marketers' growing demands for media insight."

Simon Wylie, managing director at Xtreme, added: "Ebiquity is a great business with strong client relationships both in the UK and globally. Together we will present a compelling and unrivalled proposition to agencies and brand owners globally."

The acquisitions are scheduled to be finalised at a general meeting of Ebiquity shareholders on 13 April.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspaper ABCs: Digital figures for August 2014

Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 11.3 million daily unique browsers in August, while the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

Share
Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

Share
Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.

Share

Get news by email