COI overtakes P&G with £208m annual adspend

LONDON - The COI has become the UK's biggest-spending advertiser, after increasing its spend to £208m in 2009.

COI: The UK's biggest advertiser
COI: The UK's biggest advertiser

According to Marketing's exclusive league table of the Top 100 advertisers, compiled by The Nielsen Company, the COI raised its investment by 13% year on year. It overtook Procter & Gamble, which cut its spend by 13%.

A COI spokesman defended the increase. He said: "Government campaigns help save lives and money.

"During the past year, there were important campaigns tackling issues such as obesity and climate change."

The spokesman argued that the COI's strong centralised buying position provides significant savings for government and the taxpayer. He claimed that in 2008/9 it secured a 49.9% reduction in media costs, saving departments £241m.

Francis Maude MP, shadow minister for the Cabinet Office, slammed the government over its spending, accusing Labour of "ripping off taxpayers" and "trying to buy the election with public funds". He added that the Conservatives would "cut back this state spin bill".

However, Ian Twinn, director of public affairs at ISBA, said: "This isn't political advertising, these are social messages about topics such as child welfare and drink-driving. Who doesn't want to stop deaths on the road? Who doesn't care about child welfare?"

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email