COI overtakes P&G with £208m annual adspend

LONDON - The COI has become the UK's biggest-spending advertiser, after increasing its spend to £208m in 2009.

COI: The UK's biggest advertiser
COI: The UK's biggest advertiser

According to Marketing's exclusive league table of the Top 100 advertisers, compiled by The Nielsen Company, the COI raised its investment by 13% year on year. It overtook Procter & Gamble, which cut its spend by 13%.

A COI spokesman defended the increase. He said: "Government campaigns help save lives and money.

"During the past year, there were important campaigns tackling issues such as obesity and climate change."

The spokesman argued that the COI's strong centralised buying position provides significant savings for government and the taxpayer. He claimed that in 2008/9 it secured a 49.9% reduction in media costs, saving departments £241m.

Francis Maude MP, shadow minister for the Cabinet Office, slammed the government over its spending, accusing Labour of "ripping off taxpayers" and "trying to buy the election with public funds". He added that the Conservatives would "cut back this state spin bill".

However, Ian Twinn, director of public affairs at ISBA, said: "This isn't political advertising, these are social messages about topics such as child welfare and drink-driving. Who doesn't want to stop deaths on the road? Who doesn't care about child welfare?"

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Letter from Barcelona: 'The Experience Economy' at Mobile World Congress

Letter from Barcelona: 'The Experience Economy' at Mobile World Congress

The chief digital officer, APAC, for McCann Worldgroup walks the show floor and sees the future of connected brands

Share
Evgeny Lebedev gets a close shave from Elton John for Comic Relief

Evgeny Lebedev gets a close shave from Elton John for Comic Relief

Evgeny Lebedev, owner of the Evening Standard, the Independent and London Live, has had his beard and eyebrows shaved by Sir Elton John for Comic Relief.

Share
Now TV launches 'magic ads'

Now TV launches 'magic ads'

Now TV, the online TV streaming service by Sky, has created "magic ads" to show off its new branding and push the services it provides.

Share

Get news by email