Maxus enters Middle East with BPG Media alliance

LONDON - WPP media network Maxus has entered the Middle East and North Africa markets for the first time, through an alliance with Middle Eastern media company BPG Media.

Kelly Clark: Maxus worldwide chief executive
Kelly Clark: Maxus worldwide chief executive

The new tie-up, called BPG Maxus, offers media services such as planning, buying, analytics, and digital communications in the regions.

Both BPG Media, the media-planning and buying arm of the Dubai-based BPG Group, and Group M network Maxus, are part of WPP.

Kelly Clark, Maxus worldwide chief executive, said: "The Middle East and North Africa are critically important regions for many of our clients, and we need a strong presence there."

He added: "Both Maxus and BPG Group are committed to creating better value for our clients. This partnership allows us to tap into the considerable demand for more creative and accountable media communications in the Middle East and North Africa."

Last week, Maxus was appointed to handle the global media account for Asian luxury hotel group Shangri-La.

Maxus won the account, which includes digital and search as well as traditional media, after a pitch against 10-year incumbent OMD.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email