Yahoo! wins brief to sell display ads for We7 music streaming site

LONDON - We7, the ad-funded music streaming site, has appointed Yahoo! to handle its display advertising inventory and is in talks to be featured on the internet giant's homepage.

We7: secures deal with Yahoo!
We7: secures deal with Yahoo!

Under the agreement, Yahoo! will serve advertising to brands wishing to engage with we7's core music streaming audience of 16- to 25-year-olds.

Steve Purdham, We7 chief executive, said the two businesses are already in talks to deepen the relationship beyond advertising, which could include embedding We7 on the Yahoo! homepage in a bid to give the music site a bigger profile.

Last month the music site launched its first subscription funded model by charging users £4.99 to listen to music on We7 or £9.99 to listen via their iPhone. Purdham said the site is hoping to extend its offering beyond the UK by the end of the year.

We7's sales inventory was previously handled in-house and by Manchester based online sales house Woot. It currently includes ads from the COI and Coca-Cola.

The UK-based site, which has rivals including Spotify and Last.fm, was founded in 2007 and is backed by former Genesis singer Peter Gabriel. It offers up to five million licensed tracks free of charge from all four major labels as well as hundreds of independents.

Purdham said: "We7 has always focused on making ad funded music work and we believe Yahoo! is the ideal partner to allow us to monetise the success we have had and fairly pay artists and rights owners by doing so.

"We believe this partnership will offer large impact campaigns to brands, eventually making us one of the top five music destinations in the UK."

Separately Yahoo!'s top ad sales executive and senior vice president Joanna Bradford has left her US role to join content and social media company Demand Media as its chief revenue officer.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

UK content marketing spend predicted to more than double by 2020

UK content marketing spend predicted to more than double by 2020

Content marketing spend in the UK is set to rise 179.2 per cent to £349 million in 2020, from £125 million in 2014, according to a report from Yahoo and Enders Analysis.

Share
Twitter makes it easier to find friends and relevant accounts

Twitter makes it easier to find friends and relevant accounts

Twitter is rolling out an update to its mobile app that helps people find their friends on the network through their address book and also makes tailored suggestions of accounts to follow.

Share
My Media Week: Michael Holt, Discovery Networks

My Media Week: Michael Holt, Discovery Networks

Michael Holt, the director of brand partnerships at Discovery Networks UK and Ireland, judges the Thinkbox Planning Awards; tees up a collaboration with Carlsberg and Guardian Labs; and celebrates a new deal… ding dong.

Share

Get news by email