Digital Britain's Lord Carter resurfaces at Alcatel-Lucent

LONDON - Lord Stephen Carter, the former Ofcom chief and architect of the government's Digital Britain report last June, has resurfaced in a lead marketing and strategy role for global telecommunications infrastructure giant Alcatel-Lucent.

Lord Carter: former Ofcom head joins Alcatel-Lucent
Lord Carter: former Ofcom head joins Alcatel-Lucent

In his new role as chief marketing, strategy and communication officer, Lord Carter will be responsible for helping develop Alcatel-Lucent’s marketing in the 130 countries it already operates in, while looking to maximise the services it provides for its telecoms clients, which include BT and AT&T.

He will be based in Paris from 19 April.

A spokesman for Alcatel-Lucent said: "The idea is to take advantage of his wealth of experience, particularly in the telecommunications sector, and for him to act as a strategic adviser to the company, extracting value out of all the teams".

Lord Carter was the first chief executive of regulatory body Ofcom and is a former managing director of NTL UK & Ireland, and chief executive of advertising agency JWT.

Carter said: "Alcatel-Lucent is a company on the move, in a sector experiencing rapid change, with leadership committed to meeting that change head on". He added, "I am delighted to be joining Ben Verwaayen's team and the Alcatel-Lucent company".

He is the latest addition to Alcatel-Lucent's management team that includes former BT boss Verwaayen as chief executive, and former Lagardère leader Philippe Camus as chairman.

Alcatel-Lucent's roots incorporate two early pioneering companies – La Compagnie Générale d'Electricité (CGE) and the Western Electric Manufacturing Company. Last year the group reported revenues of  €15.2bn.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Timeline: A look back at April Fool's marketing

Timeline: A look back at April Fool's marketing

It is every pranksters' dream day, but now the annual practical joke occasion is an opportunity for brands to put themselves in the eye of gullible/on the ball consumers via creative pranks. Here, we take a look back at the best hoaxes throughout the last decade.

Share
Brands on Buzzfeed: Just add puppy GIFs

Brands on Buzzfeed: Just add puppy GIFs

We take a look at McVitie's posts on Buzzfeed (a long look, puppies are involved), James Cordon's bod and an even longer look at April Fool's Day pranks over the past decade.

Share
Martin Sorrell: Advocacy is part of advertising

Martin Sorrell: Advocacy is part of advertising

Advocacy is not threatening to usurp advertising because they are both part of the same process, according to WPP's chief executive, Sir Martin Sorrell.

Share

Get news by email