The campaign, called ‘Magic’s March Getaway…with monarch.co.uk’, offers listeners the opportunity to win either a pair, or four return flights, to a Monarch destination including Turkey, Gran Canaria, Cyprus and Menorca.
There is also a dedicated page on the Monarch site where listeners can enter the competition.
Magic 105.4 will air 30-second trailers for Monarch five times a day, driving listeners to the Monarch website, as well as the Magic 105.4 site.
DJ Neil Fox will give away the 100th Monarch flight during his 'More Music Breakfast' show.
Steve Parkinson, Magic 105.4 managing director said: "March is the perfect time to offer our listeners the chance to fly away to find some sun and lift their mood. Partnering with Monarch will offer our listeners inspiration as they start to think about summer holiday planning and create great feel good content on air."