A phone call to The London Weekly's increasingly paranoid operation confirms the company's address – although you have to give your name and reason for business before even a postal address is provided.
This turns out to be a set of old-fashioned warehouse offices and studios about a quarter of a mile south of Hackney Town Hall. But when Media Week visited the premises, there was no obvious sign of the title among the artist studios in the building.
On the ground floor there is no reception, and no brass plate or other logo indicating where to go. The warehouse unit is apparently on the first floor, but there is no direction for the newspaper, nor any sign of offices in the rabbit warren of corridors.
There is a small office for Invincible Magazine, a title whose editor-in-chief is Jordan Kensington, but the door is closed and nobody answers.
At a nearby radio studio, presumably for Invincible Radio – an internet-only station that claims to have 1.5 million listeners – music plays. But nobody is staffing the studio, and the playout is automated. Next-door to the radio station is another empty office full of spare copies of Invincible Magazine.
The magazine, dated March 2009, is edited by Tony Cowell, brother of Simon, and features a Q&A-style interview with Barack Obama. The interview, apparently conducted by phone after Obama won the election, begins with the phrase: "I am already very confident that you are already this countries [sic] President."
Calls to Invincible Media asking to speak to Mr Kensington go unanswered.
The London Weekly's offices in Hackney, East London