John Ayling wins £2.5m Milk Marketing Forum account

LONDON - John Ayling & Associates has been appointed by the Milk Marketing Forum to handle its £2.5m UK media planning and buying account, following a pitch against undisclosed agencies.

Milk Marketing Forum: John Ayling wins account
Milk Marketing Forum: John Ayling wins account

The agency will now be responsible for overseeing a series of campaigns for the organisation over a three-year period, working closely with its creative agency Kindred.

John Ayling's first activity will launch in Spring 2010, and will consist of outdoor, online and press work.

The Milk Marketing Forum is a consortium of British dairy companies and co-operatives, administered by Dairy UK.

The Forum's members include Arla Foods UK, Dairy Crest, First Milk, Milk Link and Robert Wiseman Dairies.

The win for John Ayling continues an active start to the year for John Ayling's business team, and comes a month after the agency picked up new business for Save the Children and Norfolkline.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email