IDS hands digital controller role to Steven McHenry

LONDON - IDS has appointed Steven McHenry as a digital controller within its digital sales team.

Steven McHenry: takes up new role at IDS
Steven McHenry: takes up new role at IDS

McHenry has worked at IDS since 2003 on the TV portfolio, but has helped generate revenues across all platforms as IDS digital platform has grown.

Reporting to Stuart Flint, director of digital, McHenry will be responsible for sales across IDS' digital portfolio which includes Virginmedia.com, UKTV and VMtv's digital portfolios and The Online Video Alliance.

His agency portfolio will include all agencies within Group M and VivaKi.

IDS, which restructured in May last year to merge TV and online sales teams, also appointed Davina Barker as a digital controller in October.

Flint said: "Steve's experience and personality will bring the strengths of the IDS digital portfolio to the fore and I have no doubts that he will lead a highly successful agency team."

The digital sales team has been further strengthened by the promotion of Keren Levy to the new role of special projects manager where she will be responsible for driving new business.

Tim Scoffham has also been made a permanent member of the digital team as a senior digital sales executive and Daniel Black has been appointed digital sales executive.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email