Eurosport to launch HD channel on Virgin Media

LONDON - Sports broadcaster Eurosport is to offer an HD channel to Virgin Media customers from April, the first of several new HD channels planned by Virgin over the coming months.

The Eurosport HD channel will simulcast the same content as the Eurosport channel, including coverage of the Tour de France and the French Open, in high-definition.

With the addition of Eurosport, Virgin Media now offers eight HD channels at no extra cost as part of its "XL" TV package including BBC HD, 4HD, ESPN HD, Nat Geo HD, MTVNHD, FX HD and LIVING HD.

Cindy Rose, executive director of digital entertainment at Virgin Media, said the combination of HD channels and Virgin's TV on Demand service gives Virgin TV customers a "huge range of HD programming with the unique flexibility to enjoy HD content whenever they want".

Virgin was unable to give any further details of the planned HD channels.

Virgin Media carries several hundred hours of HD on-demand content including versions of popular films through Movies on Demand and PictureBox, full series in HD on BBC iPlayer or through Virgin Media's TV Choice on Demand archive.

Eurosport HD launched on Sky in July 2008.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Banner ads at 20: why don't people want their faces on elves?

Banner ads at 20: why don't people want their faces on elves?

Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital.

Share
WPP posts 3 per cent rise in third-quarter revenue

WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

Share
Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share

Get news by email