Eurosport to launch HD channel on Virgin Media

LONDON - Sports broadcaster Eurosport is to offer an HD channel to Virgin Media customers from April, the first of several new HD channels planned by Virgin over the coming months.

The Eurosport HD channel will simulcast the same content as the Eurosport channel, including coverage of the Tour de France and the French Open, in high-definition.

With the addition of Eurosport, Virgin Media now offers eight HD channels at no extra cost as part of its "XL" TV package including BBC HD, 4HD, ESPN HD, Nat Geo HD, MTVNHD, FX HD and LIVING HD.

Cindy Rose, executive director of digital entertainment at Virgin Media, said the combination of HD channels and Virgin's TV on Demand service gives Virgin TV customers a "huge range of HD programming with the unique flexibility to enjoy HD content whenever they want".

Virgin was unable to give any further details of the planned HD channels.

Virgin Media carries several hundred hours of HD on-demand content including versions of popular films through Movies on Demand and PictureBox, full series in HD on BBC iPlayer or through Virgin Media's TV Choice on Demand archive.

Eurosport HD launched on Sky in July 2008.

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