30 jobs go as Sky Media integrates VBS sales force

LONDON - BSkyB is to make approximately 30 staff redundant from its combined 250-strong commercial team following the merger of its ad sales arm, Sky Media, and Viacom Brand Solutions' sales teams.

MTV: now part of the Sky Media portfolio
MTV: now part of the Sky Media portfolio

The jobs losses come as Sky integrates VBS's 80-strong ad sales team with its own operation, Sky Media, which already houses around 180 staff, a process that began at the start of the year.

In November, Sky Media landed the contract to handle the sales for the MTV Network of channels from 1 January 2010 at the expense of MTV's own in-house operation Viacom Brand Solutions.

The five-year deal, valued in the region of £375m, came as a shock to the industry and resulted in Sky Media's managing director, Nick Milligan, running the enlarged sales operation.

Nick Bampton, managing director of the VBS sales operation, left the company in January. Under his direction, the VBS team established a reputation for innovative thinking and won sales prizes at the Campaign Media and Media Week Awards in 2009.

Sky Media is estimated to account for around 17% of the TV ad revenue market with the added boost of the VBS billings, which includes Comedy Central and Nickelodeon

The job losses have been confirmed by those close to the deal. BSkyB press office declined to comment.

The redundancies come despite Sky Media extending its third party media remit to include music television channels Mushroom TV and Clubland TV at the start of the year.

The new contract extends Sky Media's music portfolio which received a major boost at the end of last year when it was awarded the ad sales business for MTV Networks' MTV, VH1 and VIVA.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Square Mile publisher aims for 450,000 users for Festival Baby site

Square Mile publisher aims for 450,000 users for Festival Baby site

Square Up Media, the publisher of Square Mile magazine, is moving into the music publishing market with Festival Baby, a new website for festival fans.

Share
The language of content and how to find an agency that is fluent

The language of content and how to find an agency that is fluent

More than a few voices speaking at once normally means an inability to hear anything that's being said, regardless of the wisdom of any one speaker.

Share
Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share

Get news by email