A new three year agreement will result in Sky Media managing advertising sales in the UK for Clubland’s flagship channel Clubland TV and Mushroom’s portfolio of dedicated music channels Starz and AKA.
The new contract extends Sky Media’s music portfolio which received a major boost at the end of last year when it was awarded the ad sales business for MTV Networks’ MTV, VH1 and VIVA.
Sky Media’s current portfolio of music channels already includes Chart Show Media, Bliss, Scuzz, NME TV, Vault and Flaunt.
Richard Hawking, operations director at Sky Media, said Clubland and Mushroom TV add to what is already a "strong portfolio" of 15 music channels, and called Sky Media the "natural home of music".
The new contract wins will be welcome news for Sky Media's newly consolidated team of some 260 staff, 80 of which have recently transfered under TUPE from Viacom Brand Solutions following the £350m MTV Networks deal.
Sky Media now represents about 16% of the total TV advertising sector in the UK.