The new centre combines resources and expertise from both TNS and BMRB to create a specialist research team.
The team is made up of more than 20 dedicated researchers who have worked on a number of high-profile campaigns such as "Change4Life", "THINK!", "Act on CO2" and "Sex Worth Talking About" and will also offer the public sector insight to aid the development and delivery of effective communication strategies.
The Communications Research Centre will draw upon resources available from within the wider company, including qualitative and quantitative research methods.
It will also focus on thought leadership in relation to issues such as behaviour change in social marketing, evaluating digital campaigns, partnership marketing and the role of emotion in advertising.
Michelle Harrison, chief executive of TNS-BMRB, said: "The aim of The Communications Research Centre is to offer specialist boutique-style research services, with all the additional advantages of being supported by a global agency network."