TNS-BMRB to launch communications research centre

LONDON - TNS-BMRB, the WPP-owned research outfit, is launching a communications research centre aimed at providing clients with new insight into the economic, political and social spheres.

TNS-BMRB: new communications research centre will aid clients. Picture: David Devins
TNS-BMRB: new communications research centre will aid clients. Picture: David Devins

The new centre combines resources and expertise from both TNS and BMRB to create a specialist research team.

The team is made up of more than 20 dedicated researchers who have worked on a number of high-profile campaigns such as "Change4Life", "THINK!", "Act on CO2" and "Sex Worth Talking About" and will also offer the public sector insight to aid the development and delivery of effective communication strategies.

The Communications Research Centre will draw upon resources available from within the wider company, including qualitative and quantitative research methods. 

It will also focus on thought leadership in relation to issues such as behaviour change in social marketing, evaluating digital campaigns, partnership marketing and the role of emotion in advertising.

Michelle Harrison, chief executive of TNS-BMRB, said: "The aim of The Communications Research Centre is to offer specialist boutique-style research services, with all the additional advantages of being supported by a global agency network."

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Virgin, Baileys and Camelot join the line-up at Media360

Virgin, Baileys and Camelot join the line-up at Media360

Virgin Media, L'Oreal, Homebase and Shell are just some of the brands gearing up to speak at Brand Republic Group's 11th annual Media360 conference next month.

Share
My Media Week: Paul Mead

My Media Week: Paul Mead

This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet.

Share
Sky launches #WatchOnSky automated viewing on Twitter

Sky launches #WatchOnSky automated viewing on Twitter

Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.

Share

Get news by email