Shoppers' confidence rises in Q3, Consumer Eye research reveals

LONDON - Consumer confidence in Q3 has doubled year on year, although the public is more concerned about energy prices than at any time over the past 12 months, claims new research.

Consumers: confidence has doubled in Q3 year on year
Consumers: confidence has doubled in Q3 year on year

Research undertaken by News International, Consumer Eye, reveals consumer confidence had jumped between October and December year on year, from -41 to -23 points.

The research found a disparity between both sexes' perception of the state of the economy, with males' consumer confidence rising 20 points, compared to females, for whom consumer confidence is up 16 points.

However, confidence in job security was down - its first dip in 12 months - at -13.

Energy price was the only metric where consumer confidence was lower than it was this time last year, -74 compared to -33.

Key financial indicators, such as savings, mortgage, house value and credit cards all unveiled a year-on-year, with rises of 5%, 3%, 38% and 7% respectively.

News International's Consumer Eye is a quarterly survey of more than 3,000 readers. The research is aimed at providing News International and its customers with valuable insights that could help to develop advertisers communication approach.

 

 

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