Publicom to handle classified sales for Reader's Digest

LONDON - Reader's Digest, the monthly general interest magazine, has dropped Redactive Media after three years and appointed Publicom to handle its classified sales.

Reader's Digest: Publicom will handle classified sales
Reader's Digest: Publicom will handle classified sales

The specialist contract publisher and media sales house will be in charge of the magazine's sales from the January issue.

Reader's Digest is one of the UK's highest-selling magazines, with an average circulation of 541,282 in the first six months of the year (ABC) and a readership of 1.64 million in the year to June 2009.

Trevor Pryer, managing director of Publicom, said he was "delighted" to handle sales for "one of the world's best-known media brands".

He added: "The classified advertising proposition of the magazine is compelling due to the particularly responsive nature of its readership and we look forward to making a positive contribution to the magazine's revenue."

Earlier this summer, Publicom picked up the contract for Ikea's Family Live magazine from Mongoose Media.

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