JCDecaux deploys bus shelter video ad to promote Barnardo's

LONDON - Children's charity Barnardo's is looking to drive donations through an innovative tie-up with JCDecaux, which centres on a customised bus shelter incorporating a donation box and an ad for the charity.

JCDecaux: innovative bus shelter ad for Barnardo's
JCDecaux: innovative bus shelter ad for Barnardo's

The six-sheet ad on the shelter on London's Tottenham Court Road features a video of a girl crying and has an integrated donation box for passersby wanting to donate to the charity. The video shows the girl gesturing to the viewer to make a donation.

When a donation is made, the video changes to show the girl in a composed state and a "thank you" message appears. No money will be left in the bus shelter overnight.

The campaign with was booked with JCDecaux Innovate through Hyperspace, the innovations division of out-of-home agency Posterscope. The creative agency was BBH.

The special six-sheet is part of a wider TV campaign that aims to raise the public's understanding of the charity.

 

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