Coca Cola teams with Eye for festive push

LONDON - Coca Cola has launched its annual holiday season activity using airport media owner Eye's sites in Belfast International Airport as a part of an integrated campaign.

Eye and Coca Cola teaming up
Eye and Coca Cola teaming up

The airport ads, booked through Kinetic Northern Ireland, feature Coca Cola's Santa Claus illustrations and will dominate the arrivals hall of Belfast airport using traditional formats, digital screens and bespoke executions.

The Belfast activity includes Eye six-sheet, Digital Eyelite and Baggage Reclaim networks, and, an exterior 48-sheet opposite the airport exit as well as bespoke wall wraps, branded pillars and branded exit doors.

The Belfast ads are part of an integrated campaign planned by Universal McCann, Dublin, which includes out-of-home, TV, radio, on-pack and POS.

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