He joins RDF from Bebo where he held the position of head of sales and was responsible for commercialising Bebo Originals, its series of made-for-web shows such as Kate Modern.
Podd will work alongside creative and commercial executive Charlie Leahy across RDF Contact's portfolio of social media content properties, including recently launched Unlimited, a new entertainment channel on Facebook.
Other responsibilities will include searching out new AFP opportunities for the RDF Media group as a whole, as well as expanding on its IPTV business that started this year with Renault.tv.
The independent television production company has launched RDF Contact, ahead of a concerted push into advertiser-funded programming.
RDF Contact will build from the group's former digital operation, RDF Digital, and will service a range of brands and agencies including Renault.tv.