Bebo's Podd to head sales at RDF Media

LONDON - RDF Media has named Simon Podd as head of sales at RDF Contact, its new brand-facing, commercial and digital division.

He joins RDF from Bebo where he held the position of head of sales and was responsible for commercialising Bebo Originals, its series of made-for-web shows such as Kate Modern.

Podd will work alongside creative and commercial executive Charlie Leahy across RDF Contact's portfolio of social media content properties, including recently launched Unlimited, a new entertainment channel on Facebook.

Other responsibilities will include searching out new AFP opportunities for the RDF Media group as a whole, as well as expanding on its IPTV business that started this year with Renault.tv.

The independent television production company has launched RDF Contact, ahead of a concerted push into advertiser-funded programming.

RDF Contact will build from the group's former digital operation, RDF Digital, and will service  a range of brands and agencies including Renault.tv.

 

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