Clear Channel creates football World Cup ad packages

LONDON - Clear Channel Outdoor has designed two offerings for brands wanting to take advantage of marketing potential around the 2010 football World Cup.

Clear Channel: offering ad packages for football World Cup
Clear Channel: offering ad packages for football World Cup

The two so-called audience solutions are "The Road to World Cup", which will be available from now until May, and "World Cup Fever", which will help advertisers target consumers around the games between 10 June and 10 July.

The Road to World Cup package allows advertisers to highlight sponsorship and associations with the tournament by advertising on six-sheets and 48-sheets close to football stadia, bars and areas that are traditionally football heartlands.

The World Cup Fever solution is designed to allow brands to target consumers watching the tournament in pubs, bars and public screening areas, and fans watching the football at home by using six-sheets in close proximity to fast-moving consumer goods shops and off-licences.

A spokesman from Clear Channel said the 2010 World Cup is expected to inject £1.25bn into the UK economy and these packages are designed by the company to enable brands to reach the millions of football fans watching.

Advertisers can also use Clear Channel's digital portfolio to interact with the public during the tournament and deliver branded updates in line with England's performance.

 

 

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