MEC's Dunham takes strategic role at RAB

LONDON - The Radio Advertising Bureau has appointed Mediaedge:cia account director, Katherine Dunham, to the new position of strategy consultant for the nations and regions.

Radio move: the RAB appoints Katherine Dunham to a newly created strategic role
Radio move: the RAB appoints Katherine Dunham to a newly created strategic role

Dunham will report to Simon Redican, managing director of the radio trade body.

Dunham will promote the benefits of radio outside London to agencies and advertisers, with a focus on signing them up to the RAB's qualitative research tool, RadioGauge.

Dunham spent nine years at WPP-owned Mediaedge:cia and starts her new role, based in Manchester, in January.

Her appointment comes after the RAB's recent announcement of a new measurement tier of RadioGauge, regional RadioGauge, which will offer advertisers access to free research to quantify the effectiveness of regional radio campaigns.

 

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