MEC's Dunham takes strategic role at RAB

LONDON - The Radio Advertising Bureau has appointed Mediaedge:cia account director, Katherine Dunham, to the new position of strategy consultant for the nations and regions.

Radio move: the RAB appoints Katherine Dunham to a newly created strategic role
Radio move: the RAB appoints Katherine Dunham to a newly created strategic role

Dunham will report to Simon Redican, managing director of the radio trade body.

Dunham will promote the benefits of radio outside London to agencies and advertisers, with a focus on signing them up to the RAB's qualitative research tool, RadioGauge.

Dunham spent nine years at WPP-owned Mediaedge:cia and starts her new role, based in Manchester, in January.

Her appointment comes after the RAB's recent announcement of a new measurement tier of RadioGauge, regional RadioGauge, which will offer advertisers access to free research to quantify the effectiveness of regional radio campaigns.

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media, My Ads, Nickelodeon's latest research study
[Sponsored feature]
Share
Terri White named as new editor of Empire magazine

Terri White named as new editor of Empire magazine

Terri White has been appointed editor-in-chief of Bauer Media's film and entertainment magazine Empire.

Share
The importance of our imagination in media creativity

The importance of our imagination in media creativity

We must do our damnedest not to forget our child-like view of our environment, says the innovations director at Talon Outdoor.

Share

Get news by email