MEC's Dunham takes strategic role at RAB

LONDON - The Radio Advertising Bureau has appointed Mediaedge:cia account director, Katherine Dunham, to the new position of strategy consultant for the nations and regions.

Radio move: the RAB appoints Katherine Dunham to a newly created strategic role
Radio move: the RAB appoints Katherine Dunham to a newly created strategic role

Dunham will report to Simon Redican, managing director of the radio trade body.

Dunham will promote the benefits of radio outside London to agencies and advertisers, with a focus on signing them up to the RAB's qualitative research tool, RadioGauge.

Dunham spent nine years at WPP-owned Mediaedge:cia and starts her new role, based in Manchester, in January.

Her appointment comes after the RAB's recent announcement of a new measurement tier of RadioGauge, regional RadioGauge, which will offer advertisers access to free research to quantify the effectiveness of regional radio campaigns.

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

England cricket team's demise holds a warning for adland

England cricket team's demise holds a warning for adland

The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum.

Share
Eclipses, moon shots and giant outdoor leaps

Eclipses, moon shots and giant outdoor leaps

The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned.

Share
Which brand won April Fool's Day?

Which brand won April Fool's Day?

Today's 18:05 wants to know which brand prank ticked your fancy.

Share

Get news by email