Mail Newspapers Creative Team

Meet the Mail Newspapers Creative Team

Clockwise from front: Tricia Harris, Mark Charles, Joe Goldstein, Anne-Marie Collins, Dave Brooks, Ian Sweeney, Paul Allen, Mike Grover, Rob Baker and (far right) creative director John Morgan
Clockwise from front: Tricia Harris, Mark Charles, Joe Goldstein, Anne-Marie Collins, Dave Brooks, Ian Sweeney, Paul Allen, Mike Grover, Rob Baker and (far right) creative director John Morgan

What does the team do?

We design multi-platform creative solutions across Mail Newspapers' portfolio of print and digital titles. Briefs and ideas come in from across the sales floor, but we mostly work with the strategy and solutions team, led by Dan Levitt, to create strategic campaigns that offer complete solutions to clients' needs.

Who is the team leader?

John Morgan, a former art director at The Mail on Sunday's You magazine, is our visionary and mischievous creative director. He brings a wealth of ideas and experience to the table, and has created a stimulating environment where creative input from all-comers is valued and nurtured.

What's in your in-tray?

Project folders containing briefing and pitch documents, reference material and our publishing schedule for each campaign, as well as model agency books and cards, and photographers' portfolios. And if we're working on a nice wine brand or luxury chocolate campaign, there are usually a few samples sitting waiting to be "dealt with".

Where do you get inspiration from?

Our creativity is fed by being surrounded by creative talent. Our team has a diverse mix of experience and skills, so we regularly brainstorm and pool ideas on campaigns, with the process always open to reappraisal and evolution.

Media we can't live without

We use iTunes playlists and Spotify to create musical wallpaper in our open-plan office. In terms of getting the job done, we rely on Mac G5s and MacBook Pros, Wacom pen tablets, Adobe CS4 Creative Suite software, picture library, client and brand websites, a constant supply of daily newspapers and magazines, and search engines and news sites.

Preferred lunching venues

Home House is always a treat, and the Editions canteen at the Associated offices in Northcliffe House is a daily necessity. The Churchill Arms in Kensington does a tempting line in Thai meals, the Whole Foods cheese and wine counter is hard to resist, and sushi and sandwiches from M&S sustain us when we're working late.

Most memorable night out

We can rarely remember the good ones.

Advice to graduates

Do something you are passionate about and be confident, but not egotistical. Make yourself memorable - but not for the wrong reasons. Be prepared for hard work and long, unsociable hours with unpredictable schedules. If you like routine, it's not for you.

If we ruled the world...

Working environments would be filled with music and colour, and creativity would be a valued commodity in all walks of life, without the pressure to compromise due to time or financial restraints.

 

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