Arqiva lands BBC content and a sales house for SeeSaw launch

LONDON - SeeSaw, the online TV service born of the remnants of Project Kangaroo, has secured BBC content ahead of its launch and appointed Video Initiatives as its ad sales house.

SeeSaw: content on board
SeeSaw: content on board

SeeSaw has struck a content deal with BBC Worldwide that will make some of the BBC's full-length programmes available on-demand for free when it launches.

The BBC will allow popular programmes including That Mitchell & Webb Look, Doctor Who, Cranford and Lark Rise to Candleford to be aired.

SeeSaw aims to offer the best of British content, as well international and US programming. Further details of its launch date and additional content deals are expected imminently. However, it is thought it could launch sometime in Q1 2010.

The VoD service is backed by Arqiva, the transmission infrastructure outfit, which acquired the technology from the now-defunct Project Kanagroo.

Arqiva is understood to have paid in the region of £8m for Project Kanagroo technology, after the project was blocked from launching by the Competition Commission earlier this year.

Additionally, SeeSaw, has named  Video Initiatives, Media Initiatives Group's online video advertising arm, as its ad sales partner.

Video Initiatives will sell all advertising inventory on the platform, with the exception of some key broadcaster content where supply agreements include the right to sell their advertising within their content. 

Video Initiatives will sell BBC Worldwide content and a raft of programmes from UK independent producers, international studios and sports governing bodies.

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