Discovery appoints Sky Media for TV ad sales in Ireland

LONDON - Discovery has appointed Sky Media Ireland as its TV ad sales representative in the Irish Republic - the first time Discovery has had a dedicated Irish ad offering.

It is understood the broadcaster is launching a dedicated Irish feed of the Discovery Channel and wants to open this up to advertisers in the Republic of Ireland. Currently, Discovery is not sold separately in Ireland.

In October, Sky Media retained the ad sales contract for Discovery Networks UK, a four-year deal starting on 1 January. Sky Media has been its ad sales partner since 2002.

The new Irish Republic contract runs for at least three years and begins on 9 December.

Discovery is available in Ireland through Sky's satellite pay-TV platform and UPC, the country's biggest cable operator.

Martin Heaton Cooper, vice-president of advertising, Discovery Networks UK, said the company has a "valuable commercial relationship with Sky".

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Zurich launches snowmen cinema campaign across Europe

Zurich launches snowmen cinema campaign across Europe

Zurich is today launching a Europe-wide cinema and online campaign showing the insurer's employees going to great lengths to protect some snowmen.

Share
Sainsbury's calls £60 million media review

Sainsbury's calls £60 million media review

Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.

Share
Durex and MTV highlights risk of HIV in sexy black-and-white spot

Durex and MTV highlights risk of HIV in sexy black-and-white spot

A steamy black and white film funded by MTV and Durex depicting a young couple breathlessly uttering phases such as "I know how to get her pulse racing and make her sweat", is used to warn of the dangers of unsafe sex.

Share

Get news by email