Discovery appoints Sky Media for TV ad sales in Ireland

LONDON - Discovery has appointed Sky Media Ireland as its TV ad sales representative in the Irish Republic - the first time Discovery has had a dedicated Irish ad offering.

It is understood the broadcaster is launching a dedicated Irish feed of the Discovery Channel and wants to open this up to advertisers in the Republic of Ireland. Currently, Discovery is not sold separately in Ireland.

In October, Sky Media retained the ad sales contract for Discovery Networks UK, a four-year deal starting on 1 January. Sky Media has been its ad sales partner since 2002.

The new Irish Republic contract runs for at least three years and begins on 9 December.

Discovery is available in Ireland through Sky's satellite pay-TV platform and UPC, the country's biggest cable operator.

Martin Heaton Cooper, vice-president of advertising, Discovery Networks UK, said the company has a "valuable commercial relationship with Sky".

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Abba Newbery: Don't be afraid to ask for that pay rise

Abba Newbery: Don't be afraid to ask for that pay rise

Abba Newbery, the director of strategy at News UK Commercial, explains that to succeed in media people need to "take responsibility for making your own opportunities".

Share
Frampton and Stephens respond to Magnus Djaba

Frampton and Stephens respond to Magnus Djaba

When Magnus Djaba, the chief executive of Saatchi & Saatchi Fallon UK Group, bemoaned the lack of direct exposure media agencies now have to the creative product or, more importantly, the people who deliver the ideas, he divided opinion. Here, two respected media leaders, Andrew Stephens and Paul Frampton, offer their thoughts.

Share
How scarcity and necessity can help our industry

How scarcity and necessity can help our industry

What links the UK, Estonia, Israel, New Zealand and South Korea?

Share

Get news by email