Discovery appoints Sky Media for TV ad sales in Ireland

LONDON - Discovery has appointed Sky Media Ireland as its TV ad sales representative in the Irish Republic - the first time Discovery has had a dedicated Irish ad offering.

It is understood the broadcaster is launching a dedicated Irish feed of the Discovery Channel and wants to open this up to advertisers in the Republic of Ireland. Currently, Discovery is not sold separately in Ireland.

In October, Sky Media retained the ad sales contract for Discovery Networks UK, a four-year deal starting on 1 January. Sky Media has been its ad sales partner since 2002.

The new Irish Republic contract runs for at least three years and begins on 9 December.

Discovery is available in Ireland through Sky's satellite pay-TV platform and UPC, the country's biggest cable operator.

Martin Heaton Cooper, vice-president of advertising, Discovery Networks UK, said the company has a "valuable commercial relationship with Sky".

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Twitter video: what marketers need to know

Twitter video: what marketers need to know

The roll-out of Twitter video is a positive move to further improve user experience, writes Andy Pringle, head of performance media, Performics UK, part of the ZenithOptimedia Group.

Share
'Too vague' Google forced to review data privacy policy

'Too vague' Google forced to review data privacy policy

The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data.

Share
Tony Vickers service of thanksgiving on 23 February

Tony Vickers service of thanksgiving on 23 February

A service of thanksgiving for Tony Vickers, the former managing director of sales and marketing at BSkyB and sales chief at TV-am, will be held on Monday 23 February.

Share

Get news by email