Discovery appoints Sky Media for TV ad sales in Ireland

LONDON - Discovery has appointed Sky Media Ireland as its TV ad sales representative in the Irish Republic - the first time Discovery has had a dedicated Irish ad offering.

It is understood the broadcaster is launching a dedicated Irish feed of the Discovery Channel and wants to open this up to advertisers in the Republic of Ireland. Currently, Discovery is not sold separately in Ireland.

In October, Sky Media retained the ad sales contract for Discovery Networks UK, a four-year deal starting on 1 January. Sky Media has been its ad sales partner since 2002.

The new Irish Republic contract runs for at least three years and begins on 9 December.

Discovery is available in Ireland through Sky's satellite pay-TV platform and UPC, the country's biggest cable operator.

Martin Heaton Cooper, vice-president of advertising, Discovery Networks UK, said the company has a "valuable commercial relationship with Sky".

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Big Awards: video

Campaign Big Awards: video

Abbott Mead Vickers BBDO's Ian Pearman and Forsman & Bodenfors' Björn Engström reflect on a successful night at the Campaign Big Awards on Wednesday evening.

Share
GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.

Share
Media Week Awards 2014 celebrates outstanding talent and creativity

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

Share

Get news by email