UK TV exports up 25% in 2008

LONDON - Revenues from overseas sales of British-made programming increased 25% in 2008, with sales to Australia and New Zealand rising fastest.

Pact: UK TV exports increased by 25% last year
Pact: UK TV exports increased by 25% last year

The annual UK TV Exports Survey, collated for producers' body Pact, revealed that total export sales amounted to £980m last year.

Programming exports to Australia and New Zealand represented the greatest proportionate growth area - up 65% year on year. Together with Europe and other smaller territories, these regions accounted for 78% of programme sales.

However, the biggest market for UK producers continues to be the US, which represents 36% of total export revenue and rose 11% on 2007 to £350m.

Pact said the licensing of television brands for merchandising and other purposes accounted for 43% of the increase in total revenue, rising 66% to £215m. Revenues from co-productions decreased 28% to £41m.

 

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