GCHQ launches recruitment campaign on Xbox Live

LONDON - The Government Communications Headquarters is launching a recruitment ad campaign today (20 November) on the Xbox Live.

First: GCHQ launches recuitment ad campaign on Xbox Live
First: GCHQ launches recuitment ad campaign on Xbox Live

This will be the first time recruitment advertising has run on Xbox Live, the online multi-player gaming and digital media delivery service for Xbox users in a bid to target 18 to 34-year-olds. 

GCHQ forms one of the three UK intelligence agencies and works in partnership with MI5 and MI6. It will run a six-week campaign through in-game advertising group Massive. The initiative will promote career opportunities in the department via online in-game ads, led by creative agency TMP Worldwide.

The campaign on the Xbox LIive dashboard aims to offer deeper engagement with the online gaming audience, through streamed video banners within the games.

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pamco names Jan Gooding as chair and appoints Ipsos Mori for new measurement service

Pamco names Jan Gooding as chair and appoints Ipsos Mori for new measurement service

The newly created Publishers Audience Measurement Company, Pamco, has announced that Jan Gooding, the group brand director at insurance company Aviva, is joining as chair of the organisation.

Share
Maxus brings in ZenithOptimedia's Symons as head of talent

Maxus brings in ZenithOptimedia's Symons as head of talent

Maxus has appointed Rudi Symons as its first EMEA head of talent and culture.

Share
Most people do not know how UK newspapers are funded by advertising, reveals study

Most people do not know how UK newspapers are funded by advertising, reveals study

Consumers underestimate the contribution that advertising revenue has in funding high quality editorial, research from video advertising specialist Teads has found.

Share

Get news by email