Gossard maintains its sexy look

Gossard, the lingerie brand, has launched the first in a number of advertising initiatives today (Tuesday) in a bid to raise the profile of the brand.

Gossard: new ads will relect iconic "hello boys" campaign of the 1980s
Gossard: new ads will relect iconic "hello boys" campaign of the 1980s

The ads will run across Ocean and JCDecaux sites in London, and have been created in-house by Gossard, with media planning and buying by Pure Media.

The outdoor campaign is being supported by online activity, including a social media drive orchestrated by Gossard's PR firm, Brandnation.

The posters, which feature a sexy, oversized shot of a glamorous model in Gossard's new Superboost lingerie range, reflect the look and feel of Gossard's iconic "hello boys" ad campaign of the 1980s.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email