Jellyfish handles Fairpoint search

LONDON - Fairpoint, the consumer financial services group, has appointed Jellyfish to handle its £3m paid search marketing brief, without a pitch.

Jellyfish: secured £3m paid search account at Fairpoint
Jellyfish: secured £3m paid search account at Fairpoint

The account was previously handled by Webtrends.

Jellyfish, a dedicated paid search agency, will use its unique pay-per- click methods to drive traffic to Fairpoint's no-obligation services. In addition, Jellyfish will create bespoke landing pages to help consumers find the right services.

Fairpoint is a consumer financial services business that is focused on serving consumers in financial difficulty.

The business, which offers impartial advice to help consumers resolve their debt problems, spent £740, 214 on media from September 2008 to August this year, under its previous name Debt Free Direct, according to The Nielsen Company. The majority was spent on TV advertising. The company changed its name to Fairpoint in January 2008.















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