Telegraph to launch first international TV ad campaign

LONDON - Telegraph Media Group is preparing its first international TV advertising campaign in an attempt to boost the number of ex-pats reading its relaunched weekly world edition, which combines content from The Daily Telegraph and The Sunday Telegraph.

Telegraph:  international TV campaign aimed at ex-pats
Telegraph: international TV campaign aimed at ex-pats

The 30-second ad has been made in-house and will air from 23 November on Sky News. It will attempt to showcase the breadth of content The Telegraph provides to an international audience.

Published every Wednesday, The Telegraph provides subscribers with a selection of the week's top UK, world, business, sport, lifestyle and arts news, as well as the pick of the best Telegraph comment and readers' letters.

The advertising push comes as TMG is believed to be considering axing its bulk copies, following similar moves by rival quality newspapers The Guardian and The Times.

It also coincides with the launch of the newspaper's Best of British awards, an international awards scheme aimed at recognising and celebrating the best of British pubs, clubs, restaurants and shops that provide products, entertainment and all the comforts of home to British expatriates around the world.

James Flint, editor of The Telegraph weekly world edition, said: "Keeping expatriate Britons in touch with home and international news has always been at the core of what we do and we are committed to providing our loyal readers from around the world with the most relevant stories to them."

The Telegraph world edition was launched 16 years ago and TMG claims to reach "more than 100,000" of the 5.5 million Britons living abroad.

Last month, an average 52,157 international copies of The Daily Telegraph were distributed every day.


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