Fulford joins the digital media agency from Tullo Marshall Warren, where he was group planning and intelligence director.
His appointment follows a strategic review of I-level's business. Fulford's role will centre on speeding up the development of the company's planning team.
Before joining Tullo Marshall Warren, he was head of marketing at financial company Cetelem for four years, where he was responsible for brand development and the launch of its personal loans and cards portfolio.
During his tenure at Tullo Marshall Warren, he held a number of roles including head of business planning.