This Is What I Do: Russell Budden, TGI

Russell Budden is senior marketing executive at TGI

Russell Budden, senior marketing executive, TGI
Russell Budden, senior marketing executive, TGI

What does your job involve?
My job is to promote TGI's suite of offerings. These range from our well-established main study covering the media consumption of adult Britons to newer initiatives such as the Football Fans' Index and our SME study, BCI. I find myself writing website copy, designing brochures, talking to journalists or tweeting on our Twitter feed.

What's it like working for TGI?
There's a real sense of camaraderie. We all work extremely hard, but we also often go out together - we've just had a team karaoke night where I kicked off the evening by singing the Peter Andre classic Mysterious Girl.

What qualifications and experience do you need?
The media studies element of my degree gave me an understanding of the media and marketing world, and it's important to have an interest in the industries relevant to TGI. You also need to be highly literate, with a flair for writing and design.

How do you spend a typical day?
I am either out and about talking to clients and journalists about our offerings or back in the office running data and writing articles, press releases or presentations.

What's the best thing about your job?
The best thing at TGI is the people - we have a real mix of characters and backgrounds, who are all very interesting in their own right.

And the worst?
The 15 hours I spend on the Tube every week - I can be categorised as a "heavy" London Underground user.

What keeps you awake at night?
The ridicule from my colleagues if West Ham have suffered an embarrassing defeat at the weekend.

Who helped you get where you are today?
The guys in my team when I first started at TGI. My boss Rob Laurence, James Powell and Richard Bedwell have all been a great help to me.

Who do you aspire to be like?
I only aspire to be happy in what I do, although I would love to be as successful as Richard Branson.

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