Ford backs Sky Sports News

LONDON - Sky Digital Media has struck a six-figure deal with Ford through which the car manufacturer sponsors Sky Sports News' weather broadcasts.

Ford backs Sky Sports News
Ford backs Sky Sports News

The deal was brokered through Mindshare and aims to promote the relaunch of Ford's 2006 multi-purpose S-MAX vehicle next year.

The integrated sponsorship package will run until March and includes MPUs, leaderboards and pre-rolls across the Sky News online weather channel. The activity will also run across Sky News' website, with traffic driven to the weather page.

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