Ford backs Sky Sports News

LONDON - Sky Digital Media has struck a six-figure deal with Ford through which the car manufacturer sponsors Sky Sports News' weather broadcasts.

Ford backs Sky Sports News
Ford backs Sky Sports News

The deal was brokered through Mindshare and aims to promote the relaunch of Ford's 2006 multi-purpose S-MAX vehicle next year.

The integrated sponsorship package will run until March and includes MPUs, leaderboards and pre-rolls across the Sky News online weather channel. The activity will also run across Sky News' website, with traffic driven to the weather page.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share
Mediacom takes over first ad break in ITV's Good Morning Britain

Mediacom takes over first ad break in ITV's Good Morning Britain

Mediacom has struck a deal with ITV to fill the first ad break of the channel's new breakfast show, 'Good Morning Britain', with spots for its clients.

Share

Get news by email