SeeSaw hires C4's Rennie as commercial boss

LONDON - SeeSaw, the soon-to-launch VoD service based on Project Kangaroo technology, has appointed Channel 4's Matt Rennie as commercial director.

SeeSaw: new commercial director on board
SeeSaw: new commercial director on board

He will be responsible for developing revenue streams at SeeSaw, owned by transmission outfit Arqiva, and which is due to launch in the next few months. Rennie will also hire a new commercial team.

Previously, Rennie worked in a business development role at Channel 4, where he led content distribution, managing commercial relations with distribution partners such as YouTube and Virgin Media.

Before his role at Channel 4, he held senior commercial roles at Virgin Media and at Warner Music Group, where he spearheaded the launch of iTunes in Europe on behalf of WMG.

He joins a senior SeeSaw management team that includes chief executive Pierre-Jean Sebert and platform controller John Keeling, who was appointed in September.

SeeSaw was born out of the remnants of Project Kangaroo, which was blocked from launch by the Competition Commission earlier this year.

Last month, Arqiva appointed Vizeum to handle the estimated £5m media planning and buying account for SeeSaw.

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Reed.co.uk sponsors Channel 5

Reed.co.uk sponsors Channel 5

Reed.co.uk, the job site, has signed a deal to sponsor Channel 5 shows as part of its 'Love Mondays' campaign.

Share
Attempts to revive Loaded fail, magazine to close after 21 years

Attempts to revive Loaded fail, magazine to close after 21 years

Loaded, a trailblazer in the men's magazine market in the nineties, is to close after 21 years following an unsuccessful attempt to breath new life into the title by Simian Publishing.

Share
Does your PR strategy include GIFs?

Does your PR strategy include GIFs?

It should. A YouTube rep replied to a reporter with a GIF of a child shrugging and demanded the reporter run it.

Share

Get news by email