Insiders' Guide Egmont commercial team

What does the team do? Egmont's 17-strong commercial team is responsible for publishing 16 children's magazines on brief, on time and on budget. The division includes a product management team responsible for profit and loss, a promotions team responsible for sourcing and negotiating approximately 39 million covermount units a year, and an advertising and marketing team that sells ads and creative opportunities in the magazines and on our websites.

Front row from left: Louise Franklin and Robyn Lithgoe. Middle row: Gabrielle Crimes, Jane Ballard, Louise Marcel, Emma Brocklehurst and Siobhan Galvin. Back row: Jo Doubtfire, Alison David, Sam Vernon, Roni Kneale, Kate Stekelenburg, Anna Chacholiad
Front row from left: Louise Franklin and Robyn Lithgoe. Middle row: Gabrielle Crimes, Jane Ballard, Louise Marcel, Emma Brocklehurst and Siobhan Galvin. Back row: Jo Doubtfire, Alison David, Sam Vernon, Roni Kneale, Kate Stekelenburg, Anna Chacholiad

Who is the team leader?
Alison David. She's collaborative, supportive, gives plenty of autonomy to the team and has an enthusiastic get-up-and-go attitude. Outside work, she is sociable and a bit mischievous.

What's in your in-tray?
Many P&L statements, alongside highbrow reading material such as Barbie magazine, Thomas & Friends, Dora the Explorer, Disney Princess and Toxic.

Where do you get inspiration from?
The most stimulation and fun comes from interacting with children and understanding what makes them tick and what the latest craze is. We find this out by talking to them, using research groups and reading the letters and e-mails they send us.

Media you can't live without?
Anything children-related. We know a lot about children and their motivations and we keep up to speed with what they are into by watching their TV programmes, reading their books and magazines and playing their games. Grazia, Look and the weekend papers also get passed around the office.

Preferred lunching venues?
Kensington Roof Gardens, if you're offering. Failing that, Waitrose, The Scarsdale or Holland Park if it's sunny.

Most memorable night out?
Our night in the Piano Bar on Kensington High Street, which was a joint hen party for two of the Egmont ladies. We came, we conquered and we managed to get everyone in the bar on their feet and singing at the top of their lungs.

Advice to graduates?
Work hard, learn as much as you can from your colleagues, get to know plenty of people in the industry and offer to work on as many different projects as possible.

If we ruled the world...
Children would start school when they are older and there would be more emphasis placed on learning through play. All children would grow up reading magazines - and Johnny Depp would make the tea.

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