Zoom buys Gym Screen Media

LONDON - Heath club-oriented outdoor outfit Zoom Media has acquired Gym Screen Media from Media 42 group for an undisclosed sum.

Dennis Roche: president of Zoom Media
Dennis Roche: president of Zoom Media

The deal follows Zoom taking its national sales out of Boomerang and launching an in-house sales force in the UK, led by former Boomerang group head and now Zoom sales director, Jill Lee.

Gym Screen Media has digital screens in 160 venues, including fitness centres such as David Lloyd, Virgin Active and Total Fitness. Zoom now offers advertisers a national network of 650 digital venues.

Dennis Roche, president of Zoom Media, said amalgamating the Gym TV network with Zoom Media's will allow the company to offer "critical mass of the gym audience for advertisers seeking to reach fitness members across the UK market".

In January, outdoor digital media owners Sub.tv and Gym Screen Media merged to form a new outdoor company, Media 42, in a cash and shares deal worth £4m to the shareholders of the two original companies.

 

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email