WPP reports 9% fall in UK revenue

LONDON - WPP, owner of Media Week agency of the Year Mediaedge:cia, posted a 9% drop in UK revenue in Q3, but it insisted consumer and corporate confidence has recovered from "panic levels" earlier this year.

Sir Martin Sorrell: chief executive of WPP
Sir Martin Sorrell: chief executive of WPP

In the first nine months of 2009, revenues were £6.3bn, up 24.5% year on year. This partly reflected its acquisition of research outfit TNS and the weakness of the pound sterling against the US dollar and Euro. 

However, on a like-for-like basis, excluding the impact of acquisitions and currency fluctuations, revenue was down 8.4%.

Its operations in Asia-Pacific, Latin America, Africa and the Middle East and Central and Eastern Europe, were least-affected by the economic downturn, WPP said.

But it noted western continental Europe "continues to be the worst affected region", followed by the US and UK.

Revenues from its media investment management operations, such as its media agencies MediaCom, Mindshare and MEC, were down 8.5% year on year. Public relations and public affairs revenues were down 8.3% year on year.

In a statement, Sorrell said: "There is little doubt that consumer and corporate confidence has recovered somewhat from the panic levels of the fourth quarter of 2008 and first quarter of 2009.

"Confidence, however, remains fragile among consumers, because of the shadow of high unemployment levels and among corporates, because Armageddon and Apocalypse now were barely avoided in September 2008."

He warned that, despite rising confidence, this "is still not transferring to their cheque-writing hands".

 

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email