Last.FM gears up for debut of online television service

Last.FM, the online music broadcaster acquired in 2007 by CBS for $280m, is set to expand into TV with the launch of Last.TV.

Last.FM gears up for debut of online television service
Last.FM gears up for debut of online television service

The launch of the online TV service is part of CBS Interactive’s bid to expand the Last.FM brand globally, on and offline. Over the next year, it is planning to expand the brand in the UK and Europe through festivals, by either creating its own or linking up with an existing festival.

Last.TV is planned for a January launch and would be accessible via the Last.FM site and, possibly, via a stand-alone website. Presenter-led Last.TV will feature live acts performing in planned new CBS studios.

David Goodman, president of CBS Interactive Music Group, said Last.FM was looking for a sponsor for the TV service.

Other commercial opportunities would include pre and post-roll video ads.

Last.TV’s launch would mark an evolution in Last.FM’s business model: from static display ads on the site to video ads. Last.FM is free to use in the US, UK and Germany and charges users outside these countries after 30 days of free use.

Facing increased competition in the online music streaming music space against the likes of Spotify, We7, Sky Music and MySpace, Last FM wants to increase its presence.

It wants to align itself more closely with sister company CBS Outdoor to leverage its capabilities, for example by running campaigns across the two companies.

Last.FM is also launching its first offline station in the US. It will feature live performances and interviews from the Last.FM studios in New York.

In 2007, CBS Corporation acquired Last.FM from founders Martin Stiksel, Felix Miller and Richard Jones, who all left the company in June.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Barnaby Rothwell

My Media Week: Barnaby Rothwell

This week, Barnaby Rothwell, promotions director, UK & EMEA at Disneymedia+, focuses on a major collaboration with Sky and Pixar, the ongoing 'Star Wars Rebels' promotion and sorting wedding pics

Share
Hotpoint sponsors Good Food Channel

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

Share
Media Owners take games into their own hands

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.

Share

Get news by email