Mediaedge:cia wins Danone media business

LONDON - WPP's Mediaedge:cia is set to retain Danone's £25m media business after winning a final head-to-head battle against Havas Media's MPG.

Danone media review
Danone media review

The French FMCG water and dairy company is expected to make an official announcement on Friday (16 October), when it will also announce the winners of 19 other local market media reviews across Europe.

The UK business, responsible for £25m of media spend last year, according to The Nielsen Company, has been held by MEC since October 2006. The WPP agency also holds local market accounts in Hungary, Romania and Turkey.

Elsewhere, Danone is not expected to consolidate its entire European media business into one network, but rather appoint GroupM and MPG to share the bulk of the business.

Omnicom’s OMD and Aegis Media’s Carat could also retain some markets in central and Eastern Europe, although this is yet to be confirmed.

No one from MEC or Danone was available for comment.

The anticipated reappointment of MEC in the UK ends a five-month review process.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email