To date, CheezeDMG's brief as Blyth Valley's digital media agency of record has encompassed paid search and display advertising. The size of the new SEO brief was not disclosed.
Blyth Valley was founded in 1998 to provide insurance services to small businesses, freelancers and independent contractors. The company looks after the insurance needs of a number of professional associations, including the Chartered Society of Designers and the Chartered Institute of Public Relations.
CheezeDMG claims a turnover of £13m. In 2007, the agency was acquired by Digital Marketing Group for £9.5m.
Its clients include Oxfam, PDSA, Budget Car Rental, Holiday Cottage Group and AXA.