Bingo website Tombola to sponsor Emmerdale

LONDON - Tombola, the bingo games website, is to sponsor Emmerdale from 1 November.

Emmerdale: sponsorship deal with bingo website Tombola
Emmerdale: sponsorship deal with bingo website Tombola

The last long-term sponsor of the soap was Reckitt Benckiser's Airwick brand, which came off-air in the summer.

The Tombola deal was brokered by ITV Sponsorship, ITV Regional Sales and All Response Media. The financial terms of the deal were not disclosed.

The sponsorship will run until the end of January 2011 and includes broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship at itv.com/emmerdale, interactive sponsorship, mobile interactive bumpers and licensing.

The Tombola sponsorship idents will be created by Euro RSCG.

Phil Cronin, chief executive of Tombola, said Emmerdale's" reach, the affection in which its held and its values of drama, fun and community make it the ideal partner for the Tombola brand".

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Election 2015: Where do people get their news?

Election 2015: Where do people get their news?

With the election almost upon us, the first in Newsworks' series of election trackers looks at where people get their news from.

Share
Judges rail against 'sexed up' work at D&AD open sessions

Judges rail against 'sexed up' work at D&AD open sessions

Judges at D&AD's open sessions in the Truman Brewery criticised the rise of video case studies in awards submissions, arguing they "sexed up" average work.

Share
Prime Mover: the priming effect of digital out-of-home revealed
[Sponsored feature]

Prime Mover: the priming effect of digital out-of-home revealed

Digital out-of-home is an exciting new medium with great scope for visual and interactive communication: but how effective is it as an advertising channel? Ocean turned to the world of neuroscience to find out

Share

Get news by email