Bingo website Tombola to sponsor Emmerdale

LONDON - Tombola, the bingo games website, is to sponsor Emmerdale from 1 November.

Emmerdale: sponsorship deal with bingo website Tombola
Emmerdale: sponsorship deal with bingo website Tombola

The last long-term sponsor of the soap was Reckitt Benckiser's Airwick brand, which came off-air in the summer.

The Tombola deal was brokered by ITV Sponsorship, ITV Regional Sales and All Response Media. The financial terms of the deal were not disclosed.

The sponsorship will run until the end of January 2011 and includes broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship at itv.com/emmerdale, interactive sponsorship, mobile interactive bumpers and licensing.

The Tombola sponsorship idents will be created by Euro RSCG.

Phil Cronin, chief executive of Tombola, said Emmerdale's" reach, the affection in which its held and its values of drama, fun and community make it the ideal partner for the Tombola brand".

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email