Bingo website Tombola to sponsor Emmerdale

LONDON - Tombola, the bingo games website, is to sponsor Emmerdale from 1 November.

Emmerdale: sponsorship deal with bingo website Tombola
Emmerdale: sponsorship deal with bingo website Tombola

The last long-term sponsor of the soap was Reckitt Benckiser's Airwick brand, which came off-air in the summer.

The Tombola deal was brokered by ITV Sponsorship, ITV Regional Sales and All Response Media. The financial terms of the deal were not disclosed.

The sponsorship will run until the end of January 2011 and includes broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship at itv.com/emmerdale, interactive sponsorship, mobile interactive bumpers and licensing.

The Tombola sponsorship idents will be created by Euro RSCG.

Phil Cronin, chief executive of Tombola, said Emmerdale's" reach, the affection in which its held and its values of drama, fun and community make it the ideal partner for the Tombola brand".

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email