This Is What I Do: Andy Corcoran, Viacom Brand Solutions

Andy Corcoran is head of youth at Viacom Brand Solutions

Andy Corcoran, head of youth at Viacom Brand Solutions
Andy Corcoran, head of youth at Viacom Brand Solutions

What does your job involve?
I'm here to develop a longer-term relationship with youth brands and planners, and to promote our peerless knowledge of the youth audience. I'm the link between the guys who produce our youth channels (MTV, Comedy Central, E! and the Black Entertainment Network) and I bring a commercial viewpoint to the channels. I then share these plans and strategies with our youth partners and try to inspire creativity.

What's it like working for VBS?

There's a great sense of entrepren-eurship and we are constantly encouraged to think creatively. If the idea is sound, we get the backing to bring it to life. Empowering staff in this way is good business practice and I absolutely thrive on it.

What qualifications and experience do you need?  

No specific qualifications, but 10 years spent working on the agency side has helped. And a belief in what you're doing is paramount.  
How do you spend a typical day?
Meeting an agency or client contact to talk about how we can support their planning, working through new programme ideas with our production development guys, speaking to our insight team about new youth trends and spending some quality "me time" on the MTV bus that travels between  Oxford Circus and Camden.

What's the best thing about your job?  

At the moment, it's putting the finishing touches on MTV Generation V.2, our flagship youth study. I'm not content unless I'm learning, so this has been a fascinating project to be part of. Rather than following the typical dry approach, the study is  designed to be an easily applicable piece of research for youth brands and planners.

And the worst?
Our local is the Kings Arms on Great Titchfield Street. Enough said.

What keeps you awake at night?

Liverpool FC manager Rafa Benitez... and not in a good way.

Who helped you get where you are today?
The list is long and distinguished, but a special mention must go to my old ZenithOptimedia colleagues and clients.

Who do you aspire to be like?  

An eclectic mix of Ranulph Fiennes and Richard Branson.

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