Meet Sally Bezant, Turner Broadcasting

Sally Bezant is senior marketing manager, consumer kids at Turner Broadcasting

Sally Bezant, marketing manager, Turner Broadcasting
Sally Bezant, marketing manager, Turner Broadcasting

Brands controlled?
Cartoon Network, Boomerang, CN Too and Cartoonito.

What are your main priorities over the next 12 months?
Continue to build our ratings and share across all the Turner Broadcasting kids channels and to drive brand awareness and engagement among our different target audiences. Digital and events are increasingly at the core of our campaigns, such as Incredikids for Cartoon Network and Boomerang Pet Personality Awards for Boomerang.

Agencies used?
MediaCom for media, I-Level for digital media and Bio for digital creative, as well as Mission and Cow for PR and events.

What are the main criteria you use when selecting an agency?

The agency has to really get the brand and understand how kids consume media and how they like to be communicated with. I look for big ideas that are on brief and exceptional account management.

Any advice to agencies operating in an economic downturn?
It’s important that media agencies work ever more closely with clients to provide flexible and innovative solutions to briefs. Agencies should look to create new business opportunities with existing clients by treating the client/agency relationship as more of a partner-ship, immersing themselves in the brand, taking a 360 approach, thinking about the bigger picture and being truly inspiring.

How has your career background prepared you for your current role?
I’ve worked for a decade in children’s marketing at Toys ’R’ Us, then Legoland Windsor and have also worked in TV for Fox Kids and Jetix.

Which medium can’t you live without?
The digital world allows us to deliver our content to where children are hanging out and to deliver immersive communications campaigns.

 

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