Arqiva prepares to unveil its SeeSaw VoD content service

LONDON - Arqiva, the transmission infrastructure outfit, is set to use the brand name SeeSaw for its forthcoming video-on-demand service, which will use technology originally intended for the defunct Project Kangaroo.

Arqiva: Set to expand beyond transmission
Arqiva: Set to expand beyond transmission

In addition, Arqiva is poised to appoint Richard Knight, Channel 4’s former strategy and distribution manager, as permanent commercial manager for the VoD service.

Knight, who is currently working for Arqiva on a consultancy basis, left Channel 4 last December and has since set up a consultancy, RKnight Consulting.

He is set to take on the role of commercial manager for SeeSaw. It is expected Arqiva will retain that name, which formed part of the Project Kangaroo assets Arqiva acquired in July from ITV, BBC Worldwide and Channel 4.

It is understood the VoD service has the internal working title of K-Two. The company is also in the process of recruiting a third-party sales team to handle advertising around the service.

An Arqiva spokesman said: Richard Knight is a consultant who is currently fulfilling the role of commercial manager for the VoD business.  We are not commenting on the brand at this stage.

Arqiva is understood to have paid in the region of £8m to buy the assets of Project Kangaroo, which was blocked from launch by the Competition Commission earlier this year.

The company provides much of the infrastructure behind the UK’s TV, radio and wireless communications.

It is owned by a consortium of investors led by the Macquarie Communications Infrastructure Group of Australia.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Robin Clarke

My Media Week: Robin Clarke

This week, Robin Clarke, MD, Sports at Starcom Mediavest Group, plots 2015 strategy with clients Heineken and Betway ahead of another giant sporting year and makes a very important purchase - his son's first pair of football boots.

Share
Guardian Labs launches online hub Fixology for Direct Line

Guardian Labs launches online hub Fixology for Direct Line

Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems.

Share
Google responds to questions around online ad effectiveness

Google responds to questions around online ad effectiveness

There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.

Share

Get news by email