In addition, Arqiva is poised to appoint Richard Knight, Channel 4’s former strategy and distribution manager, as permanent commercial manager for the VoD service.
Knight, who is currently working for Arqiva on a consultancy basis, left Channel 4 last December and has since set up a consultancy, RKnight Consulting.
He is set to take on the role of commercial manager for SeeSaw. It is expected Arqiva will retain that name, which formed part of the Project Kangaroo assets Arqiva acquired in July from ITV, BBC Worldwide and Channel 4.
It is understood the VoD service has the internal working title of K-Two. The company is also in the process of recruiting a third-party sales team to handle advertising around the service.
An Arqiva spokesman said: Richard Knight is a consultant who is currently fulfilling the role of commercial manager for the VoD business. We are not commenting on the brand at this stage.
Arqiva is understood to have paid in the region of £8m to buy the assets of Project Kangaroo, which was blocked from launch by the Competition Commission earlier this year.
The company provides much of the infrastructure behind the UK’s TV, radio and wireless communications.
It is owned by a consortium of investors led by the Macquarie Communications Infrastructure Group of Australia.