Arqiva prepares to unveil its SeeSaw VoD content service

LONDON - Arqiva, the transmission infrastructure outfit, is set to use the brand name SeeSaw for its forthcoming video-on-demand service, which will use technology originally intended for the defunct Project Kangaroo.

Arqiva: Set to expand beyond transmission
Arqiva: Set to expand beyond transmission

In addition, Arqiva is poised to appoint Richard Knight, Channel 4’s former strategy and distribution manager, as permanent commercial manager for the VoD service.

Knight, who is currently working for Arqiva on a consultancy basis, left Channel 4 last December and has since set up a consultancy, RKnight Consulting.

He is set to take on the role of commercial manager for SeeSaw. It is expected Arqiva will retain that name, which formed part of the Project Kangaroo assets Arqiva acquired in July from ITV, BBC Worldwide and Channel 4.

It is understood the VoD service has the internal working title of K-Two. The company is also in the process of recruiting a third-party sales team to handle advertising around the service.

An Arqiva spokesman said: Richard Knight is a consultant who is currently fulfilling the role of commercial manager for the VoD business.  We are not commenting on the brand at this stage.

Arqiva is understood to have paid in the region of £8m to buy the assets of Project Kangaroo, which was blocked from launch by the Competition Commission earlier this year.

The company provides much of the infrastructure behind the UK’s TV, radio and wireless communications.

It is owned by a consortium of investors led by the Macquarie Communications Infrastructure Group of Australia.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Why this is the best time to be at a media agency

Why this is the best time to be at a media agency

Josh Krichefski responds to some of the criticisms and questions that have been directed at media agencies recently.

Share
TV and social are the perfect marriage - is Netflix trying to break them up?

TV and social are the perfect marriage - is Netflix trying to break them up?

As Thinkbox has often pointed out to us, we love talking about TV.

Share
How brands can harness influence of Gen-narrators

How brands can harness influence of Gen-narrators

An Economist study has identified a sub-group of millennials who could be effective brand advocates, Arif Durrani writes.

Share

Get news by email